Grammy Award-winning musician and entrepreneur Curtis “50 Cent” Jackson sat courtside with Kings owner Vivek Ranadive during a Las Vegas Summer League game earlier this month. Apparently, they had business to discuss.
The Kings on Tuesday announced a multiyear partnership with Jackson, his premium wine and spirits company, Sire Spirits LLC, and his charity, the G-Unity Foundation.
“We are thrilled to partner with Curtis and bring Sire Spirits to Golden 1 Center for our fans and guests to enjoy,” Ranadive said in a news release. “This partnership continues the Kings commitment to supporting diverse entrepreneurs and aligns our shared passion for providing youth with the tools and opportunities they need to succeed. I am excited to work together to support the Sacramento community.”
