NEW DELHI: American travel tech giant Sabre Corporation president Kurt Ekert has planned an “incremental” multi-million dollar investment in India to tap the country’s vast potential in both its airlines and hotels. Sabre currently runs a tech centre at Bengaluru where it employs about 1,500 people. Since India’s post-Covid travel recovery is the fastest in Asia and is among the top 10 globally that is led by the Americas and Europe, America’s largest global distribution system (GDS) provider is betting big on the Asian giant.
“Within a decade, India could be the third biggest travel market globally. Travel is tied to a couple of things. One is GDP performance and India is today among industrialised countries with the strongest GDP growth in the world, ahead of China for example. Second is massive inbound tourism and thirdly the dramatically rising middle class. India’s IndiGo has the largest forward (aircraft) order book in the world. India is a very dynamic technology-led travel sector. We expect India to be a large robust market for Sabre and it is going to be a major strategic investment area for the company,” Ekert said.