Gucci has announced Sabato de Sarno as its new creative director, ending months of speculation about who would be appointed to one of fashion’s most coveted roles.
De Sarno replaces Alessandro Michele whose departure from Gucci in November after 20 years — and eight in the top job — came amid reports that the Italian brand is said to be pursuing ambitious growth targets. While Michele tripled Gucci’s revenues between 2015 and 2019, in recent years it has been left in the wake of brands including Saint Laurent which is, like Gucci, owned by Kering Group.
