Saatchi & Saatchi and Solgar roll out giant light emitting billboards across the UK for Blue Monday

It’s Blue Monday, which is, supposedly, the saddest day of the year.

But Saatchi & Saatchi and supplement brand Solgar have joined forces for a one-day campaign to blast those blues away with a “fleet” of “sunlight-inspired light emitting billboards” that will be rolled out across Birmingham, Manchester and London.