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Evening Standard
Evening Standard
Holly Williams

S4 Capital sees 2025 remaining tough amid AI shift and tariff concerns

S4 Capital Martin Sorrell United States
Sir Martin Sorrell said clients are remaining cautious thanks to volatile geopolitics (Jonathan Brady/PA) - (PA Archive)

Sir Martin Sorrell’s marketing firm S4 Capital has posted widened annual losses and said trading conditions would remain tough amid a pull-back in tech spend and global trade tariff concerns.

The group reported a pre-tax loss of £330.9 million for 2024, against losses of £13.9 million the previous year as like-for-like revenues slumped 13.6%.

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