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TV Tech

George Winslow

S&P: `The Apple Effect’ to Boost AR/VR Market

Apple SP Global Market Intelligence

Apple

NEW YORK—While the augmented reality/virtual reality headset market has struggled in recent years to gain traction with consumers, a new analysis by S&P Global Market Intelligence argues that Apple’s entry into the business should help the sector see strong growth in upcoming years.

S&P Global Market Intelligence is predicting that augmented reality/virtual reality (AR/VR) headset shipments are expected to increase from 7.9 million in 2022 to 21.4 million in 2027, a 22.1% compound annual growth rate (CAGR).

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