This Morning hosts Rylan Clark and Ruth Langsford reacted to the huge rise in the energy price cap amount, as announced by Ofgem on Friday morning.
But after a discussion on the topic, Rylan was forced to hit back as he revealed he'd been receiving messages suggesting he had nothing to worry about, regarding the hike in prices.
Ruth then revealed she too had received similar messages, as Rylan insisted to viewers that the crisis would "affect every single person we know".