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Fortune
Fortune
Ryan Hogg

Ryanair CEO in war of words with Wizz after labeling unlimited flight deal a ‘scam’

Ryanair Group CEO Michael O'Leary gestures while making a point during a press conference with Eddie Wilson, CEO of Ryanair, and Jason McGuinness, Commercial Director, to talk about the future of the company's operation in the Portuguese market on July 23, 2024 in Lisbon, Portugal. on July 23, 2024 in Lisbon, Portugal. Ryanair appealed today to airports ANA administration to reduce "excessive taxes" in Portuguese airports to make possible to offer competitive costs in order to re establish the growth of the country's economy, employment and Portuguese tourism industry. (Credit: Horacio Villalobos#Corbis/Corbis via Getty Images)

Outspoken Ryanair CEO Michael O’Leary has gotten himself into a war of words with rival budget airline Wizz Air, after questioning the value of the group’s new deal that gives passengers unlimited flights for €499 a year.

Speaking to Irish radio station Newstalk last week, O’Leary dismissed Wizz’s landmark Europe offer as “a bit of a marketing scam,” saying Ryanair would never consider introducing it.

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