Ryan Reynolds' Maximum Effort company has perhaps found the impossibly perfect balance between work and play. In its own words, the film production and digital marketing company creates 'TV series, content, ads, and cocktails for the personal amusement' of the Hollywood actor – so when it came to the office, the design ethos was, unsurprisingly, just as lighthearted.
'The ethos followed Maximum Effort’s brand ethos of bringing people together,' begins Michelle Toney, the principal of Studio Paul Toney and co-founder of Morrow Soft Goods, responsible for leading the project. The designer sat down with H&G to open the doors to the space – located in a stand-alone 1930s Art Deco building in Santa Monica.
