Ruth Langsford is proven to be daytime TV's top earner as she rakes in thousands of pounds away from ITV.
The This Morning star, who left the show with her husband Eamonn Holmes at the end of last year, seemingly rakes in more cash than co-stars Holly Willoughby and Phillip Schofield.
The couple had covered Fridays and school holidays for Phil and Fern Britton - who was later replaced by Holly - since 2006.
Tax records for her personal limited company Hey Ho Ltd suggest that last year she earned £2,092,863 - according to The Sun.
A source told the publication: "Ruth has had the last laugh here. She's proven the talk wrong that she and Eamonn were pale and stale. Her pay from ITV might not be as high as Holly and Phil's but her earning power outside of the show is vast.
"She has her gig on shopping channel QVC which is huge, plus her work on Loose Women.
"Now she is free to make even more shows for other channels. Plus she is always asked to sign up for commercial work and has appeared in adverts for everything from blood circulation boosters to bingo games."
Meanwhile, Holly's Roxy Media Ltd's tax bill suggests she made £1,373,695. Phil paid tax for Fistral Productions Ltd that indicates he earned £789,542.
In recent weeks, Ruth made headlines when she revealed that she's not into romance - unlike her husband.
She lifted the lid on her 'love language' during Loose Women's Valentine's Day special, admitting that she likes to do acts of service to show she loves someone.
Unlike Eamonn, who loves nothing more than being 'lovey dovey', Ruth gets 'embarrassed' when it comes to romancing.
Discussing her love language with her fellow Loose Women panellists, Ruth said that Eamonn enjoys showing his affection by saying 'I love you', with words of affirmation as his love language.
Meanwhile, Ruth likes to show her love by giving gifts and doing nice things for her nearest and dearest.
"I would say that Eamonn's love language is words of affirmation. He's really good at expressing love and saying it all the time, whereas I get very embarrassed," Ruth shared.
"I am the acts of service. I cook and I do stuff - that's how I show I love someone."
The Mirror has contacted Ruth's representatives for comment.
