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Business

Rachel Treisman

Russia's rebranded McDonald's unveils a new logo, but keeps its name a secret

McDonald Russia

People walk past a window of a McDonald's restaurant as the towers of the Kremlin reflect in it in Moscow on May 26, 2022. (Alexander Nemenov/AFP via Getty Images)

What could possibly replace McDonald's iconic Golden Arches? In the case of its Russian replacement, the answer appears to be orange backslashes.

Russia's invasion of Ukraine prompted McDonald's to withdraw from the country after more than 30 years, a process that entailed pausing operations, looking for a buyer and "de-arching" its restaurants.

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