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Politics
Keith Gottschalk, Political Scientist, University of the Western Cape

Rusesabagina vs Rwanda: how Kagame wields soft power to get his way with the west

Paul Kagame Rwanda Paul Rusesabagina United States AU Rwandan Patriotic Front
Kagame prefers partnership with successful European football clubs to market Rwanda. Luke Dray/FIFA via Getty Images

In politics, soft power is a persuasive approach to international relations. A leader can use soft power by exerting economic, cultural or reputational influence.

His hard power aside, soft power is something Rwanda’s President Paul Kagame possesses in spades.

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