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Ashley Bardhan

Running Final Fantasy 14 for 16 years means Square Enix knows live service, former exec says, but it's "used to being slow" and has "failed to bring its IP to a new generation"

Square Enix Jacob Navok Naoki Yoshida Nintendo

Final Fantasy 14's Tataru staring menacingly at the screen.

Like Nintendo with its upcoming Star Fox 64 remake, Square Enix is demonstrating its commitment to 1997 through its delectable Final Fantasy 7 remake trilogy… and that isn't ideal, according to former Square Enix director of business development and current Genvid CEO Jacob Navok. The company will never appeal to fresh, young Genshin Impact players that way.

"What is it going to take to get my kid to care about the brand?" Navok wonders in a new Twitter post discussing Square Enix's failure to capitalize on its Final Fantasy 14 live-service expertise and build an online empire that the little kids with iPad fingers will love. "If we solve that problem we can open up the rest of the opportunity."

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