Being the second-biggest game in any given corner of the medium is nothing to sniff at. It's a competitive industry, and having enough players to stay afloat is a luxury many never manage. RuneScape studio Jagex isn't exactly dissatisfied with silver medals at the minute, but the aspiration is to take the top spot someday.
The studio's CEO, Jon Bellamy, made as much extremely clear to The Game Business. "The dream is that we're not the number two biggest MMO brand in the world, we’re number one," he says.