Local cockles shop owner Ray Edmonson can still remember Morecambe in its heyday, a time when tourists would flock to The Super Swimming Stadium in droves.
Once the largest outdoor pool in Europe - hosting Miss World competitions and international swimming events - the stadium closed its doors in 1975, due to structural issues.
It was around this same time that Morecambe began to fade as a tourist hotspot, outshone by package holidays overseas. In recent years, however, there's been a notable shift.