Apple's plans to bring new AI features to the iPhone with the release of iOS 18 later this year are well known at this point, and while Apple hasn't confirmed too much it's done its best to hint that there's much to look forward to. All of the new features look set to be aimed at making the lives of users easier, but in doing that one of them in particular could actually make some people's lives harder.
If the rumors are true, one of the features that iOS 18 will debut is called Web Eraser, and it's designed to allow people to choose which parts of websites they see. More accurately, it allows them to pick the parts of websites that they don't see, and it isn't too much of a leap to assume that one of the first things people will try to erase is web-based ads. And that, one industry group warns, could be very bad indeed.
