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Benzinga
Benzinga
Business
Aniket Verma

Rumble Bets On Bitcoin With New Treasury Strategy, CEO Calls It An 'Excellent Addition'

Rumble Bitcoin RUM Nasdaq Rumble Inc Cryptocurrency MARA

Popular video-sharing platform Rumble Inc. (NASDAQ:RUM) became the latest Wall Street player to embrace the Bitcoin (CRYPTO: BTC) treasury strategy amid the apex cryptocurrency’s record-breaking run.

What Happened: According to an announcement made Monday, Rumble’s board approved a new strategy to allocate a portion of the company’s surplus cash reserves to Bitcoin. This move was part of Rumble’s strategic planning, aimed at supporting the company’s foray into the cryptocurrency market.

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