Rudy's Neapolitan Pizza is opening a restaurant in Sheffield city centre and offering punters the chance to claim thousands of free pizzas.
The Manchester-founded chain, which has sites in Leeds, Greater Manchester, Soho, Liverpool and Birmingham, will launch from the former Lonestar site on the city's Division Street in June.
Rudy's - which boasts that it follows an "authentic Neapolitan tradition of pizza making" - will make the dough onsite every day.