Rudy's Neapolitan Pizza is opening a restaurant in Sheffield city centre and offering punters the chance to claim thousands of free pizzas.
The Manchester-founded chain, which has sites in Leeds, Greater Manchester, Soho, Liverpool and Birmingham, will launch from the former Lonestar site on the city's Division Street in June.
Rudy's - which boasts that it follows an "authentic Neapolitan tradition of pizza making" - will make the dough onsite every day.
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Victoria Reynolds, general manager of Rudy’s Sheffield said: “We’re really excited to bring Rudy’s to Sheffield and getting to know the local community. It won’t be long before we are able to fire up the oven and serve delicious Neapolitan pizza. As a team we can't wait to become part of city life.”
Rudy's - which began in 2015 and is owned by hospitality group Mission Mars - uses ingredients imported twice a week from Naples, including Caputo '00' flour, San Marzano tomatoes grown near Mount Vesuvius and Fior di Latte mozzarella.
To mark the opening, the chain is giving away 5,000 pizzas to customers who sign up via its website -rudyspizza.co.uk/sheffield.