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Euronews
Euronews
Gerardo Fortuna

Rubik’s cube design can’t be trademarked, says EU court

There may be no easy cheat code for solving a Rubik’s Cube, but one UK company gave it a shot — not with complex algorithms, but with legal arguments.

Their move? Try to trademark the classic puzzle's design invented in 1974 by Hungarian architect Ernő Rubik and lock down some exclusive rights - and maybe a few million euros - along the way.

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