A rubbish collection company has been ordered to change its name and its slogan by the owners of the Lord of the Rings franchise. The firm has been sent a ceases and desist letter by Middle-Earth Enterprises, reports the BBC.
Nick Lockwood and Dan Walker, who run Lord of the Bins, said they were contacted by Middle-earth Enterprises and now face spending thousands of pounds to rebrand.
Mr Lockwood said: "They claim customers could think they were endorsed by or affiliated to Lord Of The Rings. But anyone in their right mind knows we're a completely separate and non-competitive business."