“Rubber-bridge guitar is another sonic hemisphere that existed this whole time but was going untapped. It’s really special”: Ariel Posen on his adventures in tone – and why songwriting is like hitting the gym

Ariel Posen.

Many would agree that seeing Ariel Posen live is an unforgettable experience. His understanding of all the elements that go towards creating great electric guitar tone – whether it be in standard tuning or dropped to the depths of his custom baritone – have gained him the respect of both his peers and audiences alike. 

His latest album, Reasons Why, came out in the autumn of last year and the ensuing European tour saw him playing in our very own backyard. And so the invitation went out for him to join us for a debrief – plus an accompanying video – about his latest venture.