As befits a country that boasts a huge population of techies, digital technology is now coming to the rescue of the Indian natural rubber sector as well.
With a view to overcome the factors that limit the efficacy of domestic supply chain for Natural Rubber (NR), the Rubber Board is taking the e-commerce route to re-shape how the commodity market operates.
“mRube’—an upcoming electronic trading platform by the agency—seeks to add to the market visibility of existing players and bring in more business by reaching out to new sellers and buyers, even in far-off places.
