The Responsible Tourism Mission of Kerala has begun an initiative to create a chain of souvenir-making units in the State.
The aim is to make handy souvenir items like fridge magnets that can be easily carried along, including in flights. A list of such cost-effective, approved souvenirs will shortly be readied. Tourists and other visitors are expected to take these souvenirs which will resonate with ethnic charm along when they return from here.