SET-listed RS announced yesterday the acquisition of the entire business of Unilever Life (ULife), a direct sales business unit of the global consumer product conglomerate Unilever, with an investment of roughly 880 million baht.
This move will strengthen RS Group in terms of products, distribution channels, new business models for the commerce business group, and create synergy among its affiliates, said chief executive Surachai Chetchotisak.
ULife has specialised in the direct selling business for a long time, and once merged into RS Group's Entertainmerce model will be unleashed its potential to become a modernised direct sales business with exponential growth to be one of the top five in the country within three years, he said.
