Royal Enfield has always been about connecting to its user base on a personal level. The brand has always been about self expression, encouraging its users to customize their motorcycles. We’ve seen this on multiple occasions through the brand’s community events and custom build contests. On the other side of the equation, Royal Enfield is also all about giving its users a seamless and enjoyable experience.
A good example of this is Royal Enfield’s newest initiative called the Assured Buyback Program. Naturally, a motorcycle is a big purchase, especially for folks in India, where the market tends to be extremely price sensitive and a lot of folks finance their motorcycles over a long period of time. Unlike the US where motorcycles are seen mostly as toys and luxuries, people living in India depend on their motorcycles for daily mobility, and as such, demand quite a lot from their machines. It’s because of this that Royal Enfield has decided to partner with OTO Capital for the new Assured Buyback Program.
