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RideApart
RideApart
Sport

Royal Enfield Managed To Sell Half a Million Hunter 350 Motorcycles In Just Two Years

Royal Enfield is a brand that seems to be doing a lot of things right. This has become apparent especially now, where some manufacturers are sort of losing their way, chasing all sorts of shiny things and trying to be something other than what they really are.

Sure, RE’s bikes aren’t all about high-performance or cutting-edge tech. But you could argue that this is where the brand’s appeal lies. It’s all about a vibe—a feeling that captures the “soul of motorcycling,” as cheesy as it sounds. And it’s true, every time you hop on an Enfield, it takes you back to a simpler time; a time when motorcycles were all about freedom and self-expression…at least that’s the way I feel.

But clearly, a lot of people share the same sentiments towards Royal Enfield as I do, and I’m not just talking about my colleagues here at RideApart. I’m talking about the global motorcycling community. And one bike in particular has made this crystal clear: the Royal Enfield Hunter 350.

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