Eicher Motors isn’t exactly a household name in the US, but it’s one of India’s most influential automotive players. The company has roots in commercial vehicles through its joint venture with Volvo, and it owns Royal Enfield, which has become one of the most important mid-size motorcycle brands on the planet. This week, Eicher told investors it’s ramping up production in a big way. The market liked what it heard. Shares jumped and hit record highs.
How high? Think two million motorcycles a year. Seriously.
That’s where Royal Enfield is heading as it expands capacity at its Tamil Nadu plant by more than a third. Two million units. For a brand that, not too long ago, was seen as niche outside India. That number isn’t just big, it’s scale. Real scale. The kind of scale that puts you in global heavyweight territory.
