Roy Keane was booed by the majority of the 50,000 crowd at Dublin's Croke Park on Saturday.
The Irishman was back in his homeland cheering on his native Cork in their Gaelic Football clash with Dublin. It was an afternoon to forget for the former Manchester United skipper as he saw his boys beaten - and to add insult to injury his allegiances saw him booed.
Dublin were in firm control almost 50 minutes in and the camera panned to Keane, who was sat in the stands. As the home crowd clocked a loud chorus of boos echoed around the stadium. Fortunately Keane was able to see the funny side as he broke into a wide smile.
Cork's defeat was clearly a costly one for Keane in the pocket as an image was posted on social media by a Dubliner. It showed the Sky Sports pundit handing over €20 with the caption: "Handy money Dublin v Cork". Keane is a proud Cork man, beginning his career with Cobh Ramblers, a side based in the county, in the late 1980s before getting snapped up by Nottingham Forest.
Keane had been linked with a return to management last term due to a vacancy at Sunderland. The Black Cats were Keane's first job as a manager more than a decade ago and he led them to promotion from the Championship during his tenure, however they eventually opted to employ Alex Neil.
The Irishman has remained a vocal pundit, often being quizzed on the state of United, whom he has been critical of over the years. Erik ten Hag is the new man making the calls at Old Trafford having been appointed recently. The Red Devils endured a poor campaign last term and are seeking an identity as they target the success of yesteryear.
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Keane though is adamant that, for all the talk of implementing a playing style in Manchester, the Dutchman must pick up positive results early on if he is to keep the fans onside. He told The Overlap : "Again, there is this obsession with style of football. I don't ever remember style of football being spoken about during my time at the club - we spoke about winning.
"I genuinely think that if you are winning week-in, week-out, and I know there has to be a certain style of football, don't get me wrong, but as long as you're winning, that is where you get momentum from. That is how you get people back onside."