'Fun' and 'fine jewellery' are not two concepts that tend to overlap—especially when it comes to those most storied maisons with a habit of taking themselves rather seriously. But for those who prefer their luxury jewels of the more playful, colourful, and decidedly joy-sparking type, there's only one name to know: Roxanne First.
Founded in 2018 by the South Africa-born, London-based designer of the same name, Roxanne First has brought a much-needed fresh and fun-filled attitude to the industry—one that's all about unrestrained individuality, unexpected creative inspirations, and dopamine-inducing pieces designed for effortless everyday wear. Think: bubblegum-style beads, gobstopper gemstones, rainbow colour combinations, diamond-studded smiley-faces, and a Kensington flagship modelled on a candy store.
