Gen Z spent last summer belting “I think the apple’s rotten right to the core” in stadiums across the world. A year on, and to Apple chief executive Tim Cook’s dismay, it appears Charli xcx fans have manifested something most foul for a company behind some of the most influential inventions of the past half century. The question floating around tech circles today is: despite years of total dominance, might we finally be witnessing the demise of the iPhone?
When Apple executive Eddy Cue testified “you may not need an iPhone 10 years from now, as crazy as that sounds,” during Google’s antitrust trial last month, it did well to summarise what has been an increasingly terrible year for Cook, once Donald Trump’s tech whisperer — but who now finds himself outcast and beaten down.
