The lights are low, and the room is rammed. The crowd at Soho House Toronto, the local outpost of the global network of private clubs, is a curated coterie of stylists, influencers, and nightlife personalities. The August evening air is cool enough to vape outside without breaking a sweat. Inside, the fashion designer Joey Gollish is holding court, his pearl-white Saint Laurent penny loafers gently glowing by the dimly lit bar. But we’re not here to celebrate Mr. Saturday, Gollish’s edgy, nightlife-inspired clothing brand. We’re here for the fiftieth anniversary of Roots, the outdoorsy Canadian label, and Gollish is its first ever creative director-in-residence.
Since founding Mr. Saturday in 2017, Gollish has become a rising star in Canadian fashion. He has crystallized his vision of the globe-trotting, grown-up partier with his mix of sharp tailoring and sleek, graphic streetwear. His label counts high-wattage artists like Nicky Jam and Asake as fans, and fashion insiders and celebrities fill the front row at his Paris Fashion Week shows. The brand is also stocked by Ssense, the cutting-edge e-commerce giant known for styling emerging labels alongside luxury behemoth brands like Prada and Loewe.
