A new global music conference backed by New Order has revealed its programme details and released its first wave of tickets for its inaugural edition being held in Manchester later this year.
Timed to coincide with a launch show held at SXSW festival in Texas last night, which saw New Order kick off proceedings, Beyond The Music, also arranged for a series of specially commissioned visual artworks by students at Manchester’s School of Digital Arts (SODA) to light up Austin in Texas to mark the occasion and herald a new era for the music industry.
Support for the launch event came from Manchester Avant-pop rockers The Orielles and post-punk quartet Loose Articles. Both supporting acts were supported to attend SXSW by GMCA (Greater Manchester Combined Authority) and were selected by the Greater Manchester Music Commission and Manchester Music Cities Network.