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The Guardian - US
The Guardian - US
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Andrew Gawthorpe

Ron DeSantis failed because Trump’s base wants the man himself, not an imitation

Ron DeSantis in profile, in a dark background
‘DeSantis drew support from people who were happy with the broad direction of the Republican party under Trump, but had doubts about his competence.’ Photograph: Christian Monterrosa/AFP/Getty Images

So long, Ron. After a poor showing in the Iowa caucuses, Ron DeSantis has dropped out of the Republican presidential primary and endorsed Donald Trump. This outcome has looked inevitable ever since the campaign’s botched launch announcement on Twitter, but it was surprising how quickly and totally DeSantis surrendered after losing just a single contest. Many people had heralded DeSantis as the man who could take down Trump, but it was not to be. His campaign began with a whimper – then ended with one too.

The political flaws of DeSantis and his campaign have been so numerous that it’s amazing the Florida governor ever generated so much buzz. He looked politically impressive operating in the safely conservative state of Florida, but he was completely unprepared for the intensity of competitive national politics. He lacked the empathy and personal warmth necessary to connect with voters and donors alike. He proved a poor administrator. He tried to run on his management of the Covid-19 pandemic when voters had moved on. Worst of all, he could offer no plausible reason why Trump voters should opt for him rather than for the real thing.

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