With the BBC under more pressure than ever to prove its worth, the broadcaster has come out fighting in a celebrity-packed new advert showcasing the best of what it has to offer. And, naturally, the starry commercial has divided the nation.
Following Tim Davies’ exit, which came after the Trump-Panorama debacle proved to be one controversy too many, the Beeb is attempting to usher in a new era. Doing so isn’t proving easy though, and its new director-general Matt Brittin was forced to kick off his stint at the top last month by announcing up to 2,000 job losses due to budget cuts. It’s since been revealed that some 500,000 UK households cancelled their TV licences in the past year.
