Given the presidential style of modern politics, the intense media focus on party leaders is unavoidable. But this involves a degree of artifice. New Zealanders don’t vote directly for a prime minister, they vote for their preferred party and electorate candidate.
Technicalities aside, though, party leaders play a key role in shaping their party’s policies and soliciting public support. The upside of the attention they receive, therefore, is that voters get to scrutinise before they “buy”.
That’s especially important for undecided or swing voters. Not only can they compare policies, they can also examine each leader’s strengths and weaknesses, and gauge what values guide their approach.
