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The Guardian - UK
The Guardian - UK
World
Richard Assheton in Lagos

Romance, strife, and broadcasting rights: African telenovela goes global

Africa MultiChoice Nigeria Handout Latin America
Stars of the Nigerian show Itura, starring Shammah Agah, left.
Stars of the Nigerian television show Itura, starring Shammah Agah (left). Photograph: Handout

On a television set in thick green bush outside Nigeria’s megacity Lagos, the mood was buoyant.

“Welcome to my palace,” said Bola Stephen-Atitebi, a theatre actor who is grinning after taking the leap from stage to screen as a star of Itura, the latest hit in a booming new African telenovela scene.

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