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Fortune
Fortune
Sunny Nagpaul

Rolling Stone promised subscribers a 'lifetime' print magazine for just $99—now they’re canceling and readers are 'enraged'

Jann Wenner, the founder of Rolling Stone, pictured at an event on November 7, 2017. (Credit: Nathan Congleton/NBCU Photo Bank/NBCUniversal via Getty Images)

The pages of Rolling Stone, the legendary music magazine kick-started by Jann Wenner when he was a hippie student, have chronicled rock stars, searing political commentaries, and iconic photography since its inception in the late 1960s. From an 11-year-old Michael Jackson in 1971 to a now-legendary cover photo of a naked John Lennon wrapped around Yoko Ono, shot just hours before the star was shot and killed, the magazine was there for the major cultural moments of the 20th century.

But the counterculture icon is now trying to adapt to a radically different world than the one in which it was founded—and making some longtime fans mad in the process.

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