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TV Tech

George Winslow

Roku Unveils New Ad Solutions, Content Offerings

Roku city screen saver with ad integrations

SAN JOSE, Calif.—At its IAB NewFront in New York City, Roku revealed a suite of new advertising solutions and content offerings that the streaming platform said will help make brands unmissable on TV.

“We’re uniquely positioned to make brands unmissable in TV because Roku is not fighting for turf in streaming—we are the turf,” said Alison Levin, vice president of ad revenue and marketing solutions, Roku. “This Upfront, we’re bringing the entire power of the platform, not just the pieces, to give marketers more of the scale, delight, and flexibility that they love in TV.”

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One subscription that gives you access to news from hundreds of sites

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