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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Roku's Chris Larson: ‘We've Spent $1 Billion a Year on R&D For the Last 15 Years. You’re Not Going to Spend $200 Million and Catch Us in Six Months’

Roku Daniel Frankel TCL United States Hisense Next TV Anthony Wood Crestron
Roku TV chief Chris Larson

You know right away that you're talking to a serious gadget aficionado when he tells you that during the DVD era of the aughts, his living room was powered by Crestron pro AV equipment. 

But even Chris Larson, the man who led TCL's invasion of the U.S. smart TV market in the middle part of the last decade, and who is now in charge of Roku's global TV push as VP of retail strategy, has his technological limitations. 

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