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TV Tech
TV Tech
George Winslow

Roku Partners With Instacart on Measuring Impact of Streaming TV Ads

Roku Instacart CPG e-commerce
Roku Instacart logos

SAN JOSE, Calif.—Roku has announced that it is working with Instacart to help consumer-packaged goods (CPG) advertisers make TV advertising more relevant and performance-driven on its streaming platform. 

In a pilot project to demonstrate the value of streaming ads, the two companies said that they had been able to show that on average, people who saw the ad on the Roku platform purchased more of the advertised products on Instacart versus the average customer.

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