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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Roku Makes Deal With Instacart To Show Streaming Ads Deliver

Roku headquarters in San Jose, Calif.

Roku said it is working with Instacart to measure the impact of streaming commercials on items purchased via the online grocery delivery service.

Spoiler alert: in a test with select pilot partners, people who saw a commercial on Roku purchased more of the advertised products on instacart.

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