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TV Tech
TV Tech
George Winslow

Roku, iSpot Launch Expanded Streaming Audience Measurement Partnership

Roku, iSpot.

SAN JOSE, Calif. & BELLEVUE, Wash.—Roku, Inc. has announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. 

The agreement, which the companies are calling a “first-of-its-kind arrangement”, will involve each company sharing measurement capabilities and working together to improve the overall streaming advertising TV ecosystem.

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