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Inverse
Inverse
Jackson Chen

Roku is finally ready to start making TVs of its own

Roku Hisense TCL United States Entertainment

Roku is fed up with white-label branding. The streaming mainstay has decided to go it alone, by making its own Select and Plus Series TVs and debuting them at CES 2023. These TVs will be the first-ever Roku TVs that were actually designed and made by the company itself, meaning they weren’t designed by a third-party TV maker and branded with Roku after the fact.

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