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TV Tech
TV Tech
George Winslow

Roku and Unity Partner Help Mobile App Businesses Reach Streaming TV Viewers

Unity Roku United States LUNA
Roku and Unity logos.

SAN JOSE, Calif.—Roku has announced a strategic product and commercial partnership with Unity that aims to help mobile app businesses easily expand their app install campaigns to TV streaming ad inventory. 

This partnership offers mobile app marketers a seamless experience in executing TV streaming campaigns, combining Roku's premium inventory with Unity's user acquisition technology and expertise, the two companies said.

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