RODIM, the BASF-backed player in advanced Paint Protection Solutions, has officially launched its first exclusive brand store in India: Perfect Finish, located in Faridabad. This landmark opening, in collaboration with Pranav Sharma, CEO of Perfect Finish, signals a major shift toward a technology-driven ecosystem for the country’s automotive detailing industry.
The event follows the Global Launch of the flagship R-Star Paint Protection Film (PPF) at Automechanika. RODIM is now focused on strengthening its retail footprint through branded experience stores that prioritize customer experience and professional installation standards. Beyond premium services, the Faridabad store will serve as a vital training centre. Here, RODIM partners will master the latest installation techniques, designed to improve quality and maximize profitability by reducing material wastage during PPF applications.
