It's not fun for developers when trailers leak early for their games, but I imagine even less so when your studio has something new to share as rarely as Rockstar does. The studio planned to premiere the first GTA 6 trailer tomorrow morning. People were so excited about it that thousands were sitting around in the livestream chat 24 hours ahead of time to get hyped about the game. Then, earlier today, the full trailer leaked onto X with an ugly crypto watermark glazed over the center of the screen.
This forced Rockstar's hand: The leaker's account was suspended, but rather than let that pixellated, partially obscured version of the trailer circulate for the next 12 hours, Rockstar went ahead and posted the official trailer on YouTube early. It's a good trailer, but some Rockstar employees are annoyed that their big reveal was moved forward by a leak, and I can't blame them.
