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Mary Jane Ainslie, Associate Professor in International Communications, University of Nottingham

Rockstar by K-pop artist Lisa is an anthem that defies international stereotypes of ‘Thainess’

Lisa with Bangkok's Yaowarat neighbourhood in the background. Bulgari Studio/Made using Canva, CC BY-SA

Thai singer, dancer and rapper Lisa, a member of South Korean girl group Blackpink, released her latest solo single, Rockstar on June 28. Within 30 minutes, the video had over a million views on YouTube.

A Thai native who is one of very few non-ethnically Korean performers to succeed in the K-pop industry, Lisa’s success has been followed closely in Thailand. Rockstar caused a sensation in Bangkok. Mobile data usage increased sharply across the city after the single’s release, and Lisa-themed merchandise flooded both street markets and luxury shopping malls.

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