The Houston Rockets on Wednesday announced a new partnership with Curtis “50 Cent” Jackson and his premium wine and spirits company Sire Spirits, LLC. This multi-year agreement marks the first official partnership between Jackson and any NBA franchise.
Under the terms of the partnership, Jackson’s award-winning Branson Cognac and Le Chemin du Roi Champagne brands will be highlighted at Rockets games and Toyota Center events with multiple themed bars, a branded luxury suite, and a courtside loge box.
Sire Spirits is solely owned and operated by Jackson, an award-winning musician, actor, entrepreneur, executive producer, and Houston resident. Among the initiatives Sire Spirits will bring includes being a presenting sponsor of the team’s annual Black Sports Professional Career Fair, the annual Black History Night, and special fundraisers.
