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GamesRadar
GamesRadar
Technology
Ashley Bardhan

Roblox value tanks 72% as viral hits dry up and execs try to ditch "clickbait-y, or kind of cash grabby-type games" for babies and pursue an older crowd

Roblox.

Roblox has been suffering in the days since the company issued its Q2 earnings report to shareholders and revealed its monetization efforts are stumbling. As of writing, the company's stock has torpedoed down 72% from last year, but founder and CEO David Baszucki seems certain that this is only a short-term inconvenience.

Baszucki and CFO Naveen K. Chopra both reiterate to investors during a Q&A session that, while it's true that fewer people are currently spending money on Roblox, this is only the result of the company's wider push toward "evergreen" games instead of viral sensations (h/t Dexerto), and pursuing 18-and-up players rather than only the babies Roblox is notorious for inspiring.

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