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PC Gamer
PC Gamer
Lincoln Carpenter

Roblox unveils new Roblox Plus monthly subscription that pays creators who get players to sign up for the new Roblox Plus monthly subscription

Roblox Robux
Roblox - three types of virtual avatars holding shopping bags, floating in a mall.

In the 2026 edition of his yearly games industry report, market analyst Matthew Ball shared a sobering statistic: Since 2021, Roblox has been responsible for over 60% of the games industry's net growth in consumer spending outside of China.

Evidently, Roblox thinks those are rookie numbers. Today, Roblox announced Roblox Plus, a new subscription plan the company says is "designed to deliver more value to its users." Its features, however, include some unsavory monetization tactics.

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